Get familiar with the fundamentals of the Kissmetrics platform: About Kissmetrics. Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. Heatmaps. Data is enriched, cleansed, verified, and updated daily to ensure our customers have the latest information on private companies. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product. Contact Email [email protected] specific and relevant to grab their attention amidst a sea of emails. For overall quality and performance, MailChimp scored 9. View Listing View Listing View Listing Crozscore. 763 seguidores en LinkedIn. Behavioral analytics, segmentation and email campaign automation all in one place. 1-1000+ users. View Listing View Listing View Listing Crozscore. Language Label Description Also known as; English: Kissmetrics. Logi Info . Built to help marketers and product. Eric du Toit. Starting price: $49. monday sales CRM (6737) CRM Software. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. For example, you can match KISSmetrics and Clicky for their tools and overall scores, in this case, 8. The founder of KISSmetrics, Quick Sprout and Crazy Egg and one of the world’s leading online marketers, Neil Patel continues to offer invaluable marketing advice and how to articles on his blog. Unlike Google Analytics, Kissmetrics doesn’t offer a freemium version of its tool. 1 User A user has access to the app and can run searches, export, and create alerts. Behavioral analytics, segmentation and email campaign automation all in one place. Kissmetrics is an advanced analytics and customer conversion automation platform. Out-of-the-box and custom analytics reports. CONS. Simple analytics that tracks human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Carvana increased online sales by 323x from $42 million to $13. CrunchBase is a great platform wherein you can discover startup and innovative companies, as well as people who built them. . Segment. $ 150. He states “internally, these identifiers are instantly translated into unique identifiers for each customer, and KISSmetrics has gone. Built to help marketers and product. Pick the method(s) that fit your needs! Each method works independently; you don’t necessarily need to set up two methods for the same event. We make it simple to get the information you need to make better product and marketing decisions. Search Crunchbase. 675 follower su LinkedIn. 321 Lead Generation. Start Free Trial . Kissmetrics tracks individual and group visitor behavior from their first anonymous visit, through each conversion, to their lifetime value. We tried to pick companies across the size spKissmetrics showed us that with our redesigned trial wizard, new users were actively using the product earlier in their trial, and using more of the features in the product. 91%Both limit the number of users but Woopra offers more users per plan and has a freemium plan. Simple analytics that track human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Resources. Products. The founder of KISSmetrics, Quick Sprout and Crazy Egg and one of the world’s leading online marketers, Neil Patel continues to offer invaluable marketing advice and how to articles on his blog. Founded Date 2011. Resources. 91%Compare Google Analytics with Kissmetrics and Crunchbase Pro You May Also Like. Start Free Trial . 209 Web Analytics. Rich Mobile App & Web Analytics. Compare. Find & Connect With the Right Investors. Kissmetrics is currently testing our Core API that allows you to retrieve and work with core aspects of our system. Operating Status Active. Resources. Location United States, North America. imortgage (Banking, 1001-5000 employees) Local Vegas Marketing (Marketing and Advertising, 1-10 employees) You will make better data decisions with KissMetrics! The price can be a little high for a bootstrapping. . Kissmetrics has 4 board members and advisors, including Cameron Lester. Start Free Trial . Number of Past Jobs 1. CrunchBase and CrunchBase Daily. Chrome Extension. Nira Co-Founder and CEO May 2018. Performance Analyzer. 00 per month. Welcome to the official Kissmetrics Youtube channel! Be sure to hit "subscribe" in the upper-right! Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Shows live visitors and where they’re navigating. Your email should be concise, covering the essentials: who you are, what your business does, and what you're looking for in terms of investment. Kissmetrics documentation. Kissmetrics | 14,641 followers on LinkedIn. High-profile investors are busy. The response will be a 1×1 GIF image (to power our “ Beacon API ”). This is an opportunity for us to get to know you better, learn about your experience and skills, and. 266 Lead Generation. Chrome ExtensionKissmetrics acquires SourceNinja on 2013-02-15 for an undisclosed amount. Built to help marketers and product teams increase conversions, engagement and retention. Kissmetrics is a paid service and can get expensive for small businesses or those on a tight budget. Crunchbase Business News. Headquarters Regions Greater Seattle Area, West Coast, Western US. The City of Victoria is located on the southern tip of Vancouver Island, one of 13 municipalities that make up Greater Victoria. You need to experiment with different techniques and strategies—and accurately measure the success of those. Kissmetrics | 14,636 pengikut di LinkedIn. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Offers uptime monitoring, event filtering, email reports, ad blocker bypassing, live visitor information, and much more from a bootstrapped company. Deeply understand and uniquely engage each customer from prospect to advocate. Kissmetrics | 14,696 followers on LinkedIn. Focus areas. . Built to help marketers and product. Deeply understand and uniquely engage each customer from prospect to advocate. All of our key customer behavior data lives in Kissmetrics. KISSmetrics is a solid product that our experts evaluated with a 8. Kissmetrics suits my way of working very well because it is easy to use, has fantastic support and has an excellent platform for ongoing data analysis, all of which I find very useful. Products. Deeply understand and uniquely engage each customer from prospect to advocate. Kissmetrics. Deeply understand and uniquely engage each customer from prospect to advocate. KISSmetrics can help you identify which marketing channels deliver the most valuable customers. Kissmetrics | 14 676 abonnés sur LinkedIn. Leverage customer behavior to increase revenue and drive growth | Leverage customer behavior to increase revenue and drive growth Behavioral analytics and segmentation all in one place. Time. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. Resources. It will directly answer your queries to make a smart decision, a fast, data-driven approach. 6 billion over the past 9 years. The Best Backlink Tool: A Review of the Top 12 Options on the Market SEO is all about experimentation. Silver: $299/month for up to 10,000 unique visitors per month, with email and in-app chat support Gold: $499/month for up to 25,000 unique visitors with email, in-app chat, and phone support. Stride, a bootstrapped CRM company out of Seattle, has been sold to Neil Patel and Hiten Shah, the longtime investor partners behind KISSmetrics and Crazy Egg. N/A. Long time readers on my site know that I focused on revenue. Number of For-Profit Companies 9,489. You will find information here about the Kissmetrics data model, our various tracking APIs as well as our Query API - the main channel for getting. Kissmetrics. Where to submit: Kissmetrics Guest Post Submittal . Kissmetrics | 14,665 followers on LinkedIn. monday sales CRM (8625) CRM Software. Founders Jake Braly, Stan James. Search Crunchbase. The $500,000 didn’t get me the company, KISSmetrics, or any of the revenue streams. 78% (Based on 88 reviews) QA Testing: Able to test that event and variable setup are reporting data accurately. Kissmetrics | 14,739 followers on LinkedIn. The parent company, Space Pencil, is continually improving and. Simple analytics that track human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Operating Status Active. Behavioral analytics, segmentation and email campaign automation all in one place. Built to help marketers and product. Step 4: Include a strong call-to-action. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. 721 seguidores no LinkedIn. es API for website analytics; Google Webmaster Tools. Behavioral analytics, segmentation and email campaign automation all in one place. Let’s build. API's typically enable integration of data, logic, objects, etc. Kissmetrics Digital Analytics Software Customer Engagement Automation by Kissmetrics. Blog Explore the latest trends with our experts; Guides & Insights E-books, guides, checklists and more from experts; Customers Stories Discover what businesses like yours achieved with Mouseflow; How-to Videos Take a shortcut to mastering behaviour analytics; Events & Webinars Meet us live or online, or watch our webinars on-demand. Kissmetrics | 14,491 followers on LinkedIn. View Listing View Listing View Listing Crozscore. Get data-driven insights to grow your business. Kissmetrics | 14. Kissmetrics | 14,689 followers on LinkedIn. Kissmetrics. View Listing View Listing View Listing Crozscore. Kissmetrics. Kissmetrics | 14,727 followers on LinkedIn. KISSmetrics is a web analytics solution for store owners who want to increase customer acquisition and retention rate, by making smart business decisions. Updated 8 months ago. All of our key customer behavior data lives in Kissmetrics. Crazy Egg co-founder 2006. Side-by-side comparison of Karmalytics (62%), Kissmetrics (87%) and Crunchbase Pro (91%) including features, pricing, scores, reviews & trends. Information, including Metrics Enterprises Client Information, Client User Data, and any Personally Identifiable Information contained therein, may be shared with certain third-party companies and individuals that help facilitate technical and administrative aspects of the. Kissmetrics. Software. This saves time, energy, and overhead costs by keeping all of your data from multiple sources in one place. Kissmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business. Simple analytics that track human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Behavioral analytics, segmentation and email campaign automation all in one place. Kissmetrics | 14,617 followers on LinkedIn. It's easy to use and pairs so well with other Google Marketing Platform products. Deeply understand and uniquely engage each customer from prospect to advocate. 695 seguidores en LinkedIn. Customer Success - Kissmetrics: Event Analytics for Web, Mobile and More. Crunchbase has an easy-to-navigate user interface. Get up and running in minutes with access to a constantly growing library of 600+ pre-built, painstakingly-maintained connectors - as well as a range of alternative options to connect to your data sources. Hub Kissmetrics Alumni Founded Companies Recent News & Activity Funding Round • Oct 16, 2023 Layer raised $3,000,000 / Seed from Alumni Ventures and 4 other investors Discover more funding rounds Funding Round • Sep 19, 2023 Pliable raised $2,500,000 / Seed from CEAS Investments and 2 other investors Discover more funding rounds Kissmetrics Connect to CRM Save SummaryFinancialsPeopleTechnologySignals & NewsSimilar Companies Similar Companies Edit Similar Companies Section Companies like Kissmetrics include CommerceIQ , Perforce Software , and Metamarkets. No matter which business I was working on — Kissmetrics, CrazyEgg, Quicksprout — there were always a ton of people reaching out to me, people who needed help with their advertising and content marketing campaigns. External Crunchbase Link for last round of fundingIt's about transforming an overwhelming mountain into a series of attainable, interconnected steps. Kissmetrics | 14,729 followers on LinkedIn. Kissmetrics offers three different price plans for both SaaS and Ecommerce: Silver, Gold, and Platinum. Kissmetrics. These points can vary from company to company depending on the products or services being offered. Let your team see every moment of the customer experience clearly, so you can make changes that work. per month. UBS is a global financial services company that engages in wealth. It is a domain that involves scaling brands and products online to bring about value addition by making use of a plethora of concepts, such as SEO, and channels such as email, social media, and more. 689 seguidores en LinkedIn. Recognition. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on…Kissmetrics | 14 701 abonnés sur LinkedIn. Compare Crunchbase Pro vs Kissmetrics vs Chartio. Your email should be concise, covering the essentials: who you are, what your business does, and what you're looking for in terms of investment. Deeply understand and uniquely engage each customer from prospect to advocate. Each Plan includes a numerical range of user interactions or engagement views (“Events”) and custom messages (“Messages”) that may be recorded by our Services on your registered web page, along with custom email. Deeply understand and uniquely engage each customer from prospect to advocate. Kissmetrics raised $3000000 on 2015-06-05 in Series B. Search Crunchbase. 62% what is this? User Happiness:. Start Free Trial . Resources. Search Crunchbase. Side-by-side comparison of Crunchbase Pro (91%), Kissmetrics (87%) and Segment (91%) including features, pricing, scores, reviews & trends. Deeply understand and uniquely engage each customer from prospect to advocate. Legal Name Splitwise, Inc. Chrome Extension. Last Funding Type Series C. Kissmetrics showed us that with our redesigned trial wizard, new users were actively using the product earlier in their trial, and using more of the features in the product. Deeply understand and uniquely engage each customer. Deeply understand and uniquely engage each customer from prospect to advocate. Kissmetrics is a customer engagement automation platform. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Founders Adrian Pike, Amiel Martin, Andrew Dumont, Mike Kamo, Nathan Carnes. Kissmetrics | 14,775 followers on LinkedIn. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. ; Digital PR Amplify brand's voice and build credibility. 6. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Paid Plans: Start at $299/month and scale depending on the monthly visitors, user seats, and domains tracked. Kissmetrics raised $2860000 on 2009-07-27 in Series A. The top 10,000 companies and startups in Los Angeles, California, by Crunchbase rank. All Lead Generation Software Products . Contact Email hello@strideapp. Kissmetrics | 14,699 followers on LinkedIn. With data democratization comes more data tracking, which, if you’re not careful, can result in poor quality. Compare Crunchbase Pro vs Kissmetrics vs Segment. With billions of tracked events our award winning behavioral analytics has been leading the industry for 15+ years with hundreds of 5 star reviews. 91%Sync trusted data from your warehouse, without any code. 694 seguidores no LinkedIn. com. Side-by-side comparison of Crunchbase Pro (91%), Kissmetrics (87%) and Segment (91%) including features, pricing, scores, reviews & trends. Deeply understand and uniquely engage each customer from prospect to advocate. Use Crazy Egg to see what's hot and what's not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more. Kissmetrics offers behavioral analytics, segmentation, and email campaign automation all in one place. On the other hand, for user satisfaction, MailChimp earned 98%, while KISSmetrics earned N/A%. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. All together. Deeply understand and uniquely engage each customer. Kissmetrics | 14,488 followers on LinkedIn. Nevertheless making use of our system, it's easy to match the features of KISSmetrics and Google Analytics together with their general SmartScore, respectively as: 8. High-profile investors are busy. Kissmetrics | 14,700 followers on LinkedIn. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Side-by-side comparison of Crunchbase Pro (91%), Kissmetrics (87%) and Performance Analyzer (71%) including features, pricing, scores, reviews & trends. Built to help marketers and. While the Silver plan is $299/month, the Gold plan is $499 per month. 6 billion over the past 9 years using Kissmetrics “Insights from Kissmetrics drove a 30% lift in our conversions. Built to help marketers and product teams increase conversions, engagement and retention. Simple analytics that track human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Studies show that people interact and form an opinion about your product within the first 90 seconds and 62-90% of this assessment is based on color alone. Start Free Trial . com. Government Companies With Fewer Than 1000 Employees (Top 10K) 2,031: British Columbia Companies With More Than 50 EmployeesSide-by-side comparison of Karmalytics (62%), Kissmetrics (87%) and Crunchbase Pro (91%) including features, pricing, scores, reviews & trends. ; Help. Kissmetrics Pricing. Contact Email [email protected] | 14. How to reset the Kissmetrics identity tracking when a user logs out. Deeply understand and uniquely engage each customer from prospect to advocate. I came into KISSmetrics at an interesting time with the company. Simple analytics that track human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Gain deep customer insights to drive business growth. Woopra also has more detailed metrics for the customer journey. Hiten: Yeah, all kinds of happening, yes. Kissmetrics offers behavioral analytics, segmentation, and email campaign automation all in one place. . Compare Karmalytics vs Kissmetrics vs Crunchbase Pro Get Help. 0, while KISSmetrics scored 8. Built to help marketers and product. Traditional CRM systems. Kissmetrics | 14,739 followers on LinkedIn. This button takes you to the subject article on the Kissmetrics blog of Neil Patel. Built to help marketers and product teams increase conversions, engagement and retention. Built to help marketers and product. 2 3 KISSmetrics has an amazing set of unique features, such as the ability to track. You’ll find vital information such as caller name, tracking number dialed, source of the call, caller phone number and location, and any PPC keywords your caller used to find your business online. 1 SUBSCRIPTION TERMS. Many StatusGator users monitor Kissmetrics to get notified when it's down or has an outage. 209 Web Analytics. com. Kissmetrics offers behavioral analytics and segmentation across both website and product. Compare Crunchbase Pro vs Kissmetrics vs Segment. Compare Cubeplan vs Kissmetrics vs Crunchbase Pro Get Help Kissmetrics | 14,679 followers on LinkedIn. 6. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Behavioral analytics, segmentation and email campaign automation all in one place. Entre todos los sitios. Lead DevOps Engineer. View Listing View Listing View Listing Crozscore. SEO: Search Engine Optimization Elevate rankings and drive organic traffic. Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. Qualaroo’s mission is to help companies understand the why behind their customers’ and prospects’ decisions. Behavioral analytics, segmentation and email campaign automation all in one place. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. This list of organizations founded by former employees of Kissmetrics provides data on their funding history, investment activities, and acquisition trends. Deeply understand and uniquely engage each customer from prospect to advocate. Number one, KISSmetrics closed and that’s the one that was the highest profile . Niche: Marketing, web analytics, and business . 10 Guidelines for Effective A/b Testing 5. Each number represents a user, a customer, or a significant behavior that contributes to your north star metric and overall growth of your business. 11. Deeply understand and uniquely engage each customer from prospect to advocate. With unique funding data and other insights, Crunchbase Enterprise is the best way for us to create targeted lists of newly-funded accounts that are ready to buy. Side-by-side comparison of Karmalytics (62%), Kissmetrics (87%) and Crunchbase Pro (91%) including features, pricing, scores, reviews & trends. Crunchbase Pro. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating. Simple analytics that track human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Chartio. Kissmetrics Technology, Information and Internet San Francisco, CA 14,502 followers Simple analytics that track human behavior to increase revenueKissmetrics raised $130185 on 2010-01-05 in Series A. Deeply understand and uniquely engage each customer from prospect to advocate. Kissmetrics | 14,715 followers on LinkedIn. Let’s create a basic Funnel Report using two or three specific pages in your site. How Crunchbase can help you find investors for a startup The different types of investors by company stage. Behavioral analytics, segmentation and email campaign automation all in one place. Contact Email info@sovrn. Uncover startup trends, get company funding data. In early January 2017, I purchased the KISSmetrics website for $500,000. 5773 Web Analytics. Kissmetrics | 14. Built to help marketers and product. Step 3: Get to the point. 62% what is this? User Happiness:. Simple analytics that tracks human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. The calculator will use these values to determine the optimal sample size for your study. Deeply understand and uniquely engage each customer from prospect to advocate. Behavioral analytics, segmentation and email campaign automation all in one place. Simple analytics that tracks human behavior to increase revenue | Simple analytics that tracks human behavior to increase revenue Behavioral analytics and segmentation all in one place. Kissmetrics | 14,694 من المتابعين على LinkedIn. Kissmetrics | 14,771 من المتابعين على LinkedIn. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. New User Guide. Kissmetrics raised $3000000 on 2015-06-05 in Series B. Resources. Superblocks is an equally huge unlock allowing developers to save and reallocate their time away from internal tools and towards making your external core product amazing. Kissmetrics focuses on person-based data, providing insights into customer behavior across multiple touchpoints. Headquarters Regions Greater Seattle Area, West Coast, Western US. Contact Email hello@splitwise. Kissmetrics | 14,760 followers on LinkedIn. Founders Jake Braly, Stan James. Deeply understand and uniquely engage each customer from prospect to advocate. Kissmetrics | 14. Prices start at $14 per month for up to 100,000 page views. Deeply understand and uniquely engage each customer from prospect to advocate. Salaries, reviews, and more - all posted by employees working at Heap. Improve any page of your site with confidence. Start Your Free Trial . ; Content Marketing. Analyze, segment and engage all in one place with easy to read reports and friendly user. With features including personalized account recommendations, lists, territory preferences, intent signals, news notifications, and advanced search, Crunchbase. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Advanced Product Analytics that Won't Break the Bank | Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Understand how your users are interacting with your app, watch for trends and correlations, and see how your engagement activities impact your customers. It focuses on providing data discovery and visualization support on its platform. Deeply understand and uniquely engage each customer from prospect to advocate. 654 Follower:innen auf LinkedIn. 722 seguidores en LinkedIn. Starting price: $49. The Signal Blog shares the best ideas, frameworks, and strategies to learn how to build better products, drive product-led growth, and create data-driven teams. Provides some analytics at a deeper level than Google Analytics. Crunchbase Pro. Featured products that are similar to the ones you selected below. with other software applications. Solutions. Deeply understand and uniquely engage each customer from prospect to advocate. searchConsoleR - R interface with Google Search Console API v3, including Search Analytics. Deeply understand and uniquely engage each customer from prospect to advocate. googleTagManageR - n R package to interact with the Google Tag Manager. The discount. To be unobtrusive to your end-users, we’ll respond with a 200 OK status, even if some of these parameters are “incorrect”. Pricing. Deeply understand and uniquely engage each customer from prospect to advocate. Pros: Kissmetrics is a GREAT Google Analytics 360 alternative because of its UI, the way it tracks liking, buying and abandoning carts. 284 Analytics. Contact Email info@pymetrics. Kissmetrics; Crunchbase; Groupon; Twitter; Bleacher report; Fiverr; Shopify (we are a preferred Shopify partner) Zendesk; Whitepage; Hulu; Crunchbase; Ask. 1. 7 for overall score and N/A% and 99% for user satisfaction. Deeply understand and uniquely engage each customer from prospect to advocate. Deeply understand and uniquely engage each customer from prospect to advocate. Socially SortedTwo to three seconds, depending on which research you cite. Kissmetrics | 14. Contact Email info@qualaroo. es. Entre todos los sitios. " David Shackelford Project Manager @ Pagerduty “Insights from Kissmetrics drove a 30% lift in our conversions. Request a free trial. Zürich, Zurich, Switzerland. Glassbeam Santa Clara, California, United States 21 Contacts11-50 employees Analytics Health Care Internet of Things Customer Success Helping Over 10,000 Companies Grow Their Businesses Since 2010 with $10 Billion In Transaction Volume Carvana increased online sales by 323x from $42 million to $13. Crunchbase is the leading destination for company insights from early-stage startups to the Fortune 1000. The CEO has clarified in his response that KISSmetrics’ same-identifier-across-all-sites design is benign.